Initial Ideas
I am interested in producing a marketing campaign for an action film as I feel making a trailer for this genre is achievable and can be made to a high standard. I'm expecting this genre to be more challenging than others (for example horror) but I want to create something better than just the least I can get away with.It can have high levels of excitement and still have enigmas to draw in audiences, it can test our editing skills as the cuts require to be crisp and precises and allow us to film a wide variety of shots.
The target audience is mainly male and the age range varies but audiences look for the same thing - explosions, fighting, good vs bad, love interest, blood and violence.
Conventions of an action trailer are: fast paced montages, linked with romance/sci-fi/adventure, predictable chain of events (cause and effect), dramatic non-diegetic sound, romantic sub-plot, humourous dialogue, relationships with technology, single words written massively across the screen, brief pause just before climax - often one of the characters say something witty.
Checklist:
- guns
- girls
- car chases
- low key lighting
- good vs bad (protagonist vs antagonist)
- pulses of music
- dramatic pause before climax
- romantic sub-plot/humorous dialogue
Conventions of an action trailer are: fast paced montages, linked with romance/sci-fi/adventure, predictable chain of events (cause and effect), dramatic non-diegetic sound, romantic sub-plot, humourous dialogue, relationships with technology, single words written massively across the screen, brief pause just before climax - often one of the characters say something witty.
Checklist:
- guns
- girls
- car chases
- low key lighting
- good vs bad (protagonist vs antagonist)
- pulses of music
- dramatic pause before climax
- romantic sub-plot/humorous dialogue
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