Film Poster - Action

Film Poster

Action

The poster is eye catching due to the glowing light coming from iron man's chest and a big explosion at the bottom of the poster which contrasts the dark, sinister background. The focal image is iron man as well as Tony (Robert Downey Jr.) as he is the main character of the film.

The title is written in large font and is in its iconic font - the same in all the posters and is something for the audience to relate to. It stands out from the otherwise plain background and so the audience immediately know what film this poster is advertising.

The characters importance is emphasised by their size on the poster - iron man is given prevalence as he is the main character whilst Tony is placed in front and slightly smaller and then Gwyneth Paltrow's character who could suggest a love interest and therefore attracts female audiences.

There is the conventional billing block at the bottom to provide all the necessary information and their is an indication to when the film will be released as it's 'coming soon'. This shows its an early poster as is trying to introduce all the characters and build hype for the film so that it will be successful  when it's released.

To attract the largest audiences possible four big actors are visible on the poster to attract large audiences - their names are also listed in white font at the top of the poster to stand out and attract pre-established audiences who follow these certain actors.

The genre is clearly defined as you can see a city in the background (conventional of action films) and shows it's a big budget film.

Conforming to conventions = large title, main character shown, informs audience when it's released, billing block, actors names (USP)
Subverting from conventions = love interest prominent