Film Poster
The Purge: Anarchy
The Purge: Anarchy
The trailer is eye catching due to the bright orange glow from the right hand side of the poster, it contrasts the cold, dark remainder of the poster. The characters in the foreground also draw the audiences attention in and are the focal image for audiences to focus on - the masks are conventional for the genre and hide the characters identity.
The titles is unmissable written in big, bold font and taking up the whole upper third of the poster and is therefore another eye catching part of the trailer - also it's main colour is mainly white so it stands out from the otherwise dark poster background.
The genre is clearly defined as it has very low key lighting throughout something conventional for horror and thriller films - it's not bright enough to be a comedy film, there's not a shot of the main love interests nor any red so it cant be romance, it could be action as the bikes and explosion are conventional for that genre but the masks clearly show the film to have a darker more mysterious side - something common in a thriller film.
To get the largest audiences possible the social network links are listed directly under the tagline, above the images of the characters and are right in the middle of the poster drawing the audiences attention to it. Social network is a free and easy way to promote your film where the audience do most of the work sharing files online. This is something I will use in my trailer.
The release date is written down the bottom arguably not drawing that much attention to itself but nevertheless stands out due to the fact it is written in white on a dark background - it's important that audiences know the release date so they know when to go see the film.
There is the conventional tagline which gives the audience more of an idea what the film is about but also possibly posses more questions than it answers drawing the audience in more, as this is a sequel audiences already have a clear idea what the film is about and the tagline is simply used to reinforce this.
Conforming to conventions = low key lighting, masks cover faces, bold title
Subverting from conventions = social media tags in middle not bottom
The release date is written down the bottom arguably not drawing that much attention to itself but nevertheless stands out due to the fact it is written in white on a dark background - it's important that audiences know the release date so they know when to go see the film.
There is the conventional tagline which gives the audience more of an idea what the film is about but also possibly posses more questions than it answers drawing the audience in more, as this is a sequel audiences already have a clear idea what the film is about and the tagline is simply used to reinforce this.
Conforming to conventions = low key lighting, masks cover faces, bold title
Subverting from conventions = social media tags in middle not bottom
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