The trailer is eye catching due to the bright orange glow from the right hand side of the poster, it contrasts the cold, dark remainder of the poster. The characters in the foreground also draw the audiences attention in and are the focal image for audiences to focus on - the masks are conventional for the genre and hide the characters identity.
The titles is unmissable written in big, bold font and taking up the whole upper third of the poster and is therefore another eye catching part of the trailer - also it's main colour is mainly white so it stands out from the otherwise dark poster background.
The genre is clearly defined as it has very low key lighting throughout something conventional for horror and thriller films - it's not bright enough to be a comedy film, there's not a shot of the main love interests nor any red so it cant be romance, it could be action as the bikes and explosion are conventional for that genre but the masks clearly show the film to have a darker more mysterious side - something common in a thriller film.
To get the largest audiences possible the social network links are listed directly under the tagline, above the images of the characters and are right in the middle of the poster drawing the audiences attention to it. Social network is a free and easy way to promote your film where the audience do most of the work sharing files online. This is something I will use in my trailer.
The release date is written down the bottom arguably not drawing that much attention to itself but nevertheless stands out due to the fact it is written in white on a dark background - it's important that audiences know the release date so they know when to go see the film.
There is the conventional tagline which gives the audience more of an idea what the film is about but also possibly posses more questions than it answers drawing the audience in more, as this is a sequel audiences already have a clear idea what the film is about and the tagline is simply used to reinforce this. Conforming to conventions =low key lighting, masks cover faces, bold title Subverting from conventions =social media tags in middle not bottom
The trailer is immediately eye catching due to the bold blue in the background of the trailer that stands out against almost anything, this is conventional for romance posters as they nearly always have one bold colour as the background in the trailer. The focal point of the trailer is clearly the two characters faces - again conforming to conventions not only of having the two characters together on the poster but by showing their faces. Their faces almost entirely fill the poster which again is conventional of romance trailers, probably because they're the only real important characters, the film is about their 'love story' so they should fill the poster.
The title is written fairly largely but is not filled in, this makes it look more unique and interesting (possible connotations for the film) and is a more modern, different way of writing a film title but it stands out just as much as a block title would have done but is still subtle enough not to draw too much attention away from the characters faces, a block title may have been too bold. Also the font is quite interesting and is something aesthetically pleasing to look at.
Due to the background colour and focal point (characters faces) of the trailer the genre is clearly defined as a horror/thriller poster would have more low key lighting and less colour, a comedy would have more characters and a funnier tagline, and action would have more guns, explosions and characters, the only other possibility for this trailer is a drama but that's quite unlikely seeming as there's only two characters in the poster it screams romance. The tagline doesn't help distinguish between drama or romance as "get lost get found" could be about two characters journey (drama) or two characters journey together (romance).
A poster should be designed to attract as large an audience as possible and by putting these two actors faces as the focal point you draw in a large audience but also the line at the top "from the author of fault in our stars" - this is the same as writing films directed/produced by the same person, it draws a larger audience in because they love the author. This time it has double effect though because it will draw in people who liked the book and people who liked the film, double the audience.
The audience are told it will be released in "summer 2015" which gives them time to note it down and look out for a release date nearer the time, issuing a release date too early can confuse people especially if it changes as they may forget it etc. so stating "summer 2015" is enough to give people a heads up and get the hype going for the film. There is no billing block though which seems to be a recurring trait in new trailers as social media sites are provided on the poster which can supply all the information needed about the film.
Theories:
Barthes symbolic and semantic codes are used, the girl is stood in front of the guy suggesting she is always one step ahead of him (conventional to romance stories, the guy has to chase the girl) Barthes action code is used to as their hair is blowing in opposite directions, perhaps this is about their respective trajectories in life never really crossing. An enigma could also be her hair, it's blowing over his face but also her own, clearly she has a hold on him but is she hiding something about herself?
Conforming to conventions = bold background colour, shows love interests (and their faces)
Subverting from conventions = no billing block of info
The poster is eye catching due to the bright colours (conforming to conventions of comedy posters), their bold white suits and the bold white title stand out from the darker background. The focal point of the trailer is the two guys in their suits suggesting they are the unique selling point of the film and are what the film makers want the audience to notice.
The title is big, bold and white but so are many other things in the poster like the characters suits, the balloons, the banner, the tagline but by putting the word "jump" in red it causes it to stand out from other parts of the trailer ad draws the audiences attention.
Directly underneath the title, in the same eye catching red, is the release date written, it is written in very small writing in comparison to the title but manages to still stand out due to it's bright colour. It's right at the foot of the poster (conforming to conventions) but it's not accompanied by the usual box of information that appears with it on the poster.
There is also no reviews or titles of any other films made by the same company/director/producer suggesting the two actors you see on the poster are the main selling point (reinforced in the sequel poster 22 jump street where just the actors surnames were listed above them showing how well known they are as they don't even need to write their first names). Also because this is based off a TV show they're hoping they may already have a pre-established audience and so don't need to impress audiences with what other films this company has made.
The genre of the film is established by the poster as it is very colourful (conventional of comedy), it's not dark enough to be a horror/thriller, there are guns suggesting it could be action and could be romance as there's the two main characters and some red in the poster but if people were unaware this was a comedy based on an old TV show then the tagline would help define the genre. "the only thing getting blown tonight is their cover" - it's funny, quirky, not romantic at all and suggests they're rubbish at what they do suggesting this is a humourous action rather than serious.
Theories:
Barthes action code is used as the black lining of their suits could suggest how things could turn dark for them at this prom. The symbolic and semantic code's are used as the characters white suits could represent how they're new to this and stand out because of that. An enigma code could be the guns the characters are holding causing the audiences to wonder if this is a comedy or action or bit of both, also a banner with the words "senior prom" is placed in the background behind the characters - if the audiences had seen the TV show then they would know these characters had to go undercover at a high school but if not then audiences may later wonder why they're at a senior prom.
Conforming to conventions =colourful, shows main characters, funny tagline, release date
Subverting from conventions =no billing block of information, no reviews
The trailer is eye catching to to audience due to the bright colours it has in it contrasted by the plain grey background, it has a red glow to it which connotes love and possible death to (as this is a film about a terminally ill woman) but it is soft and so could possibly suggest that her death will be something happy at it's setting her free rather than being dark and sad like death normally is.
The focal point of the poster is the 3 big bold images of the characters and conforms to conventions as in most drama posters you get to see the main characters - this is also good if you have big names in the film that will be a large selling point of your film (for example award winning actress Hilary Swank). The size of the pictures links to the characters roll in the film - Hilary swank's character is obviously the lead along with her carer (Emily Rossum) who has and almost as large roll, followed by the husband (Josh Duhamel) who has the smallest role of the three suggesting the film will predominantly be about the sick woman and her carer. The title is also a focal point as it's big and bold and stands out to audience so they immediately know the name of the film that may interest them, its written in a soft black which, like the pictures, stands out from the plain grey background. It too just like the pictures has a red tint which brings warmth to the poster and could connote how loving this film is and how even in the worst times the characters outshine the bad as the red doesn't cover their whole picture. It defines the genre quite clearly - it's too bright to be a horror or thriller, too plain and boring looking to be an action, not enough colour, it could possible be a comedy from looking at the pictures of the characters or even a romance especially with the red in the poster but the tagline makes sure audience know its a drama. The tagline "life is about moments that leave you breathless" gives the film some heart and is quite serious and moving in contrast to comedy taglines and it talks about life and not the people suggesting it's not a romance as romance film taglines usually focus on the characters specifically. Also it's conventional for romance films to show the two main love interests, the ones we as the audience are supposed to want to end up together and so by having 3 characters especially of such different ages shows this is more about family then romance. There is no release date or 'coming soon' written anywhere in the trailer which is a major flaw - the audience have no idea when this film is set to come out, arguably the soft colours (red/orange) could connote autumn leaves and suggests it could come out in fall but that's a stab in the dark and something the audience shouldn't have to work out for themselves. There is also no reviews or films listed made by the same director/producer/company which is unconventional - although there is the standard block of info on the poster which stands out more than they probably wanted it too. Theories: Barthes action code is used as the poster shows them smiling, this is something people may just conventionally see in film posters as no-one wants to see sad people but this is a sad film and so the smiles could suggest the film ends well. Semantic and symbol code is also used as the red glow in the poster could show their loving relationship or that she ends up dying. As this is a drama its uncommon to find enigmas in the posters as that is more conventional or horrors/thrillers/action posters. Conforming to conventions = shows characters faces, has titles in big bold writing, info block, names of award winning actresses put slap bang in the middle of the poster to draw the most attention to them (USP) Subvert from conventions = no release date, no background colour
This trailer immediately stands out due to the massive dark tree that seems to overshadow half of the trailer, in contrast to the light grey behind it draws the audiences attention in - the tree in the foreground is the focal image that draws in the audiences attention with the spooky house in the background being an enigma in the background, along with the noose that is hung from the tree.
The title is very big and bold and placed at the top in clear black font standing out from the otherwise dull background and making sure the audience don't miss it - if it had been placed at the bottom it may have faded a bit too much into the darker grass and shadow of the tree so to glance at putting it at the top makes it much more effective and eye catching.
This poster also clearly defines the genre of the trailer as although it has high key lighting (unconventional for horror trailers where black is usually the predominant colour) the spooky looking house as well as the noose and shadow of the young girl along with the dark black title signify this is a horror film. An action trailer would have some characters shown or some action whilst a comedy would be much lighter in colour and a romance would have the two love interests.
The release date is also very clear and is one of the first things you spot when looking at this poster along with the titles and the tree and noose - it is written in bold white font so it stands out from the darker grass that it is placed over, the poster makers have done a very good job as the audience now clearly know when this film is coming out. Next to the date (or above it) there is the standard information block meaning the trailer conforms to conventions.
There are no reviews on this poster possible because this poster was made before seen by critics but conventionally it does have two other films listed at the top which were directed by the same person drawing in a larger audience as people who may not have been interested before are now thinking of going to see the film because of the director who they like, it impresses and intrigues audiences.
There is also the conventional tag line "based on the true case files of the warrens" - it's placed just below the title showing it's not as important and can't stand alone at the bottom of the trailer as it may not make as much sense. Other films draw more attention in the poster to the tagline then the actual title of the film because people can associate more with that as it may have become so iconic - the listing of the two other films directed by the same person is far more important and tries to bring the already established audience who love horror and transfer them over to their film.
Theories:
Barthes hermeneutic code is used in the poster as their is a noose hanging which causes audience to wonder it's importance in the film. The enigma of the noose causes the audience to ask who it's for or whether someone is committing suicide or being murdered and if it's for the victim or the spooky creatures inevitably lurking in the house. There's also the enigma of the shadow of the girl - is shoe a victim or a monster, conventionally little girls are very creepy and used to create tension. The semantic and symbolic code is used as the noose is hung over the house suggesting it will be what happens in that house which lead to death for one of the characters, alternatively something so bad could happen (loss of a relative) that the character wants to kill themselves - hence the noose. The action code is also used - the house in the background is not immediately obvious and may not seem important to begin with as the audience are worried about the noose and the girls shadow, it's simply lurking in the background. Conforms to Conventions = dark colours, several enigma codes, bold title, other films by same company/director/producer Subverts from conventions = no red (which connotes blood/death/danger), no spooky creature (only a shadow), no face or sinister looking creature
It must be eye catching and captivating to the audience
There must be a focal picture that will draw in the audiences eye
The title is displayed in a large, eye-catching font
It clearly defines the film’s genre
The poster should be designed to attract the largest audience possible
There is usually an indication of when the film is being released – either a date or ‘Coming Soon’, although they are sometimes less specific, for example they might say ‘In Cinemas This Summer’
Information on the Directors and Production Company is often displayed in a billing block at the bottom of the poster
There could be reviews or titles of other films that the company has made
In film trailers, posters and other promotions, taglines are used within them all to emphasise a point about a film as well as hint to what will happen in the film for audiences. Examples of thisare Alien ‘In space no one can hear you scream’.Taglines aim to be memorable for audiences, so that when they think of the tagline, theytherefore think of the film.
Film Poster Theories: (Roland Barthes: media theory)
The Action/Proairetic Code is the idea of little actions that do not particularly raise questions, which creates tension and builds suspense for audiences to guess what happens next. This can be used in film posters, especially psychological thriller posters, as little parts of the poster may not straight away raise questions, but it could have an impact on the film.
When a text is not being fully explained, it is considered to be Barthes Hermeneutic Code, as audiences want to find out what happens as so far everything seems to be a mystery. This is very applicable to film posters, as audiences do not have the whole story, so they are curious to find out more. (Definition: Hermeneutic and Proairetic Codes: the two ways of creating suspense in narrative, the first caused by unanswered questions, the second by the anticipation of an action's resolution.)
The Enigma Code pushes audiences to ask questions about the film’s plot, which they can do from seeing sneaks of a film’s plot in film posters.
The Semantic Code and Symbolic Code look at symbols and connotations and meanings of symbols, so if lots of symbols are on a film poster, what could they imply?
A trailer consist of a series of selected shots from the film being advertised, since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and usually without producing spoilers. For this purpose the scenes are not necessarily in the order in which they appear in the film. A trailer has to achieve that in less than 2 minutes and 30 seconds, the maximum length allowed by the MPAA. Each studio or distributor is allowed to exceed this time limit once a year, if they feel it is necessary for a particular film. (https://en.wikipedia.org/wiki/Trailer_(promotion))
How to make a great trailer:
The key ambition in trailer-making is to impart an intriguing story that gets film audiences emotionally involved, most trailers have athree-act structuresimilar to a feature-length film.
They start with a beginning (act 1) that lays out the premise of the story.
The middle (act 2) drives the story further and usually ends with a dramatic climax.
Act 3 usually features a strong piece of "signature music" (either a recognizable song or a powerful, sweeping orchestral piece). This last act often consists of a visual montage of powerful and emotional moments of the film and may also contain a cast run if there are noteworthy stars that could help sell the movie.
Key parts: Music - helps set thetoneand mood of the trailer. Usually the music used in the trailer is not from the film itself (thefilm scoremay not have been composed yet). Popular or well-known music, often chosen for its tone, appropriateness of a lyric or lack thereof, or recognisability. Popular music may be selected for its tone (i.e. hard rock for an action film, lighter pop for a romantic comedy), or to establish context (e.g. the trailer for a film set in the 1940s might use big band swing). Alternatively there may be specially composed music which features in films such as Star wars, Forrest Gump, Titanic, Ghost and The Matrix.
Cast run - (a list of the stars that appear in the movie). If the director or producer is well-known or has made other popular movies, they often warrant a mention as well. Most trailers conclude with a billing block, which is a list of the principal cast and crew. It is the same list that appears on posters and print publicity materials, and also usually appears on-screen at the beginning (or end) of the movie. Studio production logos are usually featured near the beginning of the trailer. Often there will be logos for both the production company and distributor of the film. Editing - a fast montage (especially if it includes explosions, car chases, girls, shoot outs) is always good and raises suspense and adds more action, also dramatic pauses in action trailers are a must have as well as dramatic pulses in the music.
The trailer starts with some upbeat, fun music and there's some friendly conversation between two characters, this is conventional of action as usually the first scene is something simply to draw the audience in, as it's an action drama film it starts far more life like and down to earth than several other action films that cut straight to the explosions and gun shots. The simple chatting continues as the audience watches it, waiting for something to happen, at 45 seconds in things take a darker turn and the music cuts out and is replaced by dramatic pulses as the antagonist turns sinister, the music is now eerie and suspenseful as the shots on screen show how violent this man is. The dramatic drum pulses of music continue as the antagonist delivers his dramatic monologue. All this time the music is building in tempo in the background - increasing in volume to, filling the trailer with tension, making the audience wonder what's going to happen. A single gun shot near the end of the trailer is the only real bit of violence in the trailer aside from a few kicks and punches but much less then is conventionally seen in action trailers but as this is also a drama film it's done to make it seem more life like. To conform with the drama genre there is laughter at the end of the trailer to show the audience it's not all doom and gloom.
The trailer starts with an establishing shot which conforms to conventions but after that the trailer mostly subverts from conventions, the first shot is a close up shot of the antagonist revealing him to the audience straight away unlike in other trailers where conventionally they aren't seen till much later and are hidden partially. A long shot of the family eating gives the film a very mundane feel to it, quite dull and plain - something not conventionally seen in action trailers as there's nearly always some fight or explosion somewhere. The first scene drags on for quite a bit to with some shot reverse shot highlighting how simple this scene is - no action, no car chases, no inter-cutting it with some fast paced montage - it reinforces the idea this is an action/drama film and so has a much more realistic feel to it then many other action films that are ridiculous and have the main character performing a pirouette around a shower of bullets. Finally we get to see some action some of the story behind this 'villain' and his bad side starting with a medium shot showing his emotionless face as he stares at this man he was being so friendly to about 10 seconds ago. Several low angle shots show this antagonist to be strong, powerful and someone not to mess with, there's also a close up shot of him as he delivers his dramatic monologue reinforcing the idea he is dominant and scary.More low angle shots of him as he beats a man and as he shoots another man - highlighting his violent side and showing how he's above everyone, people are terrified of him. A final close up shot of the guy he was talking to shows his anger at the antagonist and shows how quickly he can make enemies. The trailer subverts from conventions as there's no fast paced montage, no shots of explosions, shoot outs, car chases and no shots of women either but their is dramatic pauses showing how important they are in any trailer.
The first 30-40 seconds of the trailer is simple chatting as the audience see the main characters, this scene drags on and can be quite dull as there's no inter cutting to any action scenes or anything like that. It turns quickly though and things start to become more sinister, there's more low key lighting and several shots of violence although not too fast paced as is conventionally seen in action trailers. It cuts back to the scene in the home at the dinner table where the trailer started and all the shots that follow show hoe frightened people are of this man and present this idea very clearly to the audience, through the use of low angle shot's too, that this man is dangerous, powerful and has many enemies. This trailer subverts from convention as it's much more slow paced and doesn't fit as much in as other action trailers usually do, showing more of it's drama side but it is still fairly dull. There's no big CGI shots, no fast paced montage and not really any establishment of good vs bad or even a plot - it's all very confusing and quite boring and leaves he audience wondering what the point of the film is.
The film production titles appear first which is much earlier than conventionally seen in action trailers and conforms more to the drama side of things. The establishing shot of the city has low key lighting connoting something sinister and dark may happen here, this is contrasted by the soft lighting in the dining room where the main characters are eating and could suggest how they don't think what they're doing is dark or evil. All of them in the room wear white except for the antagonist who wears black which suggests he's sinister and dark, the red titles that appear on screen connote blood and danger too. In the following slow paced montage most shots of the antagonist have low key lighting and he's always in black (mainly leather) reinforcing the idea he lives in a dark world and does evil things, there is also often red around him connoting he kills people and has blood on his hands or that danger follows him everywhere or that he may end up dead as he has created so many enemies. The antagonist is wearing bling and rings which is conventional as it suggest's he's a thug or gangster of some sort implying he's the bad guy yet no good guys are established in the trailer which is unconventional.. In the whole trailer there is a single gun shot, no explosions, no car chases no real action which is what people look for suggesting this may be a predominantly drama genre film as there's also no woman either which is particularly usual.
EDIT: The official main trailer released a few weeks ago is far more conventional and features a fast paced montage with gun shots, girls and a clear establishment of good vs evil and an explanation of the plot.
The music at the start of the trailer is eerie, upbeat and slightly strange - just like our main character, it builds to a climax as the antagonists head appears in shot and the music becomes louder and more noticeable. It dies down again slightly letting the diegetic dialogue take center stage whilst continuing to be low pitched beats of music in the background which helps builds tension. This conforms to conventions as usually the music rises and falls in the beginning part of the trailer to accompany the action and build suspense but also leave time for the dialogue. 30 seconds into the trailer and even though we're still only being introduced to the characters and plot we already see and hear guns - conforming to conventions that you've got to give the audience glimpses of what they want so they don't get bored. Of course there is a dramatic pause, silence follows before there's some dramatic dialogue - "you should really let me go" fitting all the cliches of action trailers as it builds suspense and makes the audience excited to see how the character will get out of the situation because of cause another convention is they always go. Just before he breaks out and they're having their talking there is pulses of music - something very conventional for action trailers and has appeared in all the ones i've analysed so far. The dramatic music kicks in again as the antagonist breaks out and the audience gets a change to see some real action, there is then some car screeching before another dramatic pause as the dialogue is key, it explains the backstory to the audience so they don't get confused by the trailer and know exactly what the films going to be about. As it's inter-cut with shots of him fighting etc the dramatic music picks up again and adds to the action and suspense. The dialogue continues to tell the story and the conventional good vs bad is established and the audience know what the good guys have to do in the film so the plot is established. To conform to conventions though there is a fast paced montage of action shots at the end to make sure the trailer isn't too boring and shows off to the audiences there will be action, lots of it in the film. There's gun shots, explosions, car crashes, more explosions and crashing helicopters before the music die down to become more simple as the titles are shown so not to distract from the audience remembering the title of the film.
The trailer starts with a medium shot of a gun with a man sat behind it - this subverts from conventions as action trailers usually start with an establishing shot of the setting they are in but in this film it could not be included because the film makers want to make the character feel isolated in this room. Our first look at him is a close up shot of the back of his head and the observant ones in the audience will see the bar code on his head ends in 47 - his agent number, this suggests his face isn't important as that's what we usually see of the antagonist the back of his head is important because it shows his number and all the things that it connotes. A close up shot of all his guns show him to be a very powerful, deadly man who clearly knows what he is doing and is very experienced - conventional of the 'bad guy' in action films. Another close up shot is used to show a gun and a bullet suggesting these will be of importance somehow in the scene or show how much of a perfectionist he is as they're placed down carefully and with precision. Yet another close up shot this time of a girl (conventionally there's always an attractive woman involved in action films) and by using close up shots is signifies to the audience these are things to pay attention to and are important in some way to the plot. The antagonist is shown in a medium shot as he asks to be set free whilst a medium shot of the interrogator shows him with gun making him seem like the powerful one and the one in control of the situation but after some dramatic dialogue it cuts back to the antagonist this time in a close up shot whilst there's still only a medium shot of the interrogator as the gun is effectively in the way suggesting it's going to hinder rather than help him in this interrogation. There's a close up of the antagonists face as he escape's showing the highly guarded background behind him and impresses the audience that he can get out of that situation and makes them excited to see what else he can do. We finally get an establishing shot of a city one minute into the trailer so we know this is set in a big city - conventional of action films. A two shot of the protagonists in car shows how although they may not know each other they will have to work together to help bring down agent 47 and establishes the good guys in the film and what their mission is. A low angle shot of agent 47 as he shoots shows him to be dominant and powerful when he has a gun in his hand and will be a hard man to bring down. Another establishing shot of a city at night also conforms to conventions as the low key lighting connotes mystery and something sinister, several close up shots of car's crashing, explosions and shoot outs draw attention to all the things the audience hope to see in a film like this.
There's no establishing shot at the beginning of the trailer which subverts from convention but as stated above it could be missed out to make the character feel isolated. During the interrogation scene it's inter-cut with shots of agent 47 and all his guns and explains why he's in that room, it's clear it was done on purpose and these people have been set up by him. There is then a shot of a girl - giving the audience more of what they're after and promising one of the many things conventionally seen in an action film. There is an action sequence to pick up the momentum of the trailer as it has been quite dull to begin with before a few more action shots are shown with cars and gun squads to get the trailer going and excite the audience. It the cuts to the protagonists as they are needed to explain whats going on and give some back story so the audience know whats going on, it's inter-cut with action scenes though to make it not too boring. Throughout the trailer agent 47 has prevalence as he is the most important character - he is the one they have to stop. There's a final dramatic pause before a fast paced montage with explosions, guns, girls, knives, helicopters, fights ends with best CGI shot of the helicopter crashing which lasts 10-15 seconds and is saved till last to round of how amazing this film will be visually.
The bar code on agent 47's head is the first thing that stands out to the audience as you wonder what sort of a man would have a bar code shaved onto the back of his head and realise he may be a bit insane - conventional for action films as the antagonist is usually slightly crazy (like the Joker in Batman films). The film production titles appear at about the 10 second mark which is fairly early for an action film trailer and suggests they want them to appear on screen now rather than later in the trailer and distract from the action. The antagonist is wearing a suit which conforms to conventions as the 'bad guys' are usually dressed smartly in suits - the black of his suit connotes darkness and evil, perfect attributes for a villain. He also has a red tie which connotes danger or blood suggesting he has killed many times before and it not afraid to get his hands dirty. A close up shot of a girl suggests she could be his next target or have some other importance to the film and is featured mainly because it is conventional to have an attractive female in an action trailer. It also becomes noticeable that the antagonist has a shaved head which connotes violence and guns - he has no tattoos though which supports the idea he is a clean cut 'villain' who knows exactly what hes doing. To go along with the red tie there is also a red car which stands out and again connotes blood and danger suggesting there will be many deaths in this film and danger will follow agent 47 where ever he goes. The two shot shows the protagonist's to be wear more normal clothes conforming to conventions for the 'good guys' in action films - agent 47 on the other hand is always wearing his red tie implying death and danger are linked directly to him in this film. The white background of the building where the creator of agent 47 is seen suggests he is innocent and only tried to create something different, he never meant to create a killing machine. Agent 47 is written in red when the film titles appear at the end, reinforcing the idea that death and danger (connotations of that colour) follow him throughout the film.
The trailer starts with eerie non diegetic music which builds in tempo and volume adding suspense and drama before the dialogue can be heard, starting with a dramatic line "you had no authority" which pulls the audience in and ask's more questions than it answers. The scenes on the screen are more important than the dialogue at this point and the music simply adds to the action with dramatic pulses of sound to accompany the shots of bond on screen. Diegetic sound of a gun being reloaded reinforces the idea this will be an action packed, gun firing film drawing in the target audience, there is then silence before an explosion to add more suspense, the explosion itself also shows the audience more of what they hope to see in a n action film like this one and conforms to the conventions of an action trailer. The iconic bond theme is then heard to alert people if they weren't already aware that this is a bond film, the latest film in the long running franchise and means many people will already be booking tickets to see it without seeing anymore of the trailer purely because it's a bond film and people are invested in the franchise. This changes to dramatic music as a character states bond is "just getting started" - more action cliches in the form of car revs provide target audiences with even more of what they're after and again conform to action trailer conventions. A womans' voice can then be heard signalling a potential love interest or seductive villain for bond to face and gives the stereotypical male audience more of what they want to see in this type of film.. More pulses of dramatic music increase the tension and add more drama but leave the occasional silences for added effect. A few more cliche bond lines, like "i'm your best chance of staying alive", are put in to add more drama and show some of the heart to the film and show their is a plot but these scenes are inter cut with action scenes so not to get too bogged down in 'emotions'. The music dies down a bit whilst the plot part of the film is covered so the audience can get a feel for what the film is actually about before it falls to silence as a dramatic revelation is made - the trailer stays mainly silent except for the dialogue so to add tension as the audience fear who bond has to face this time and how he will rain victorious. The music slowly builds as we finally get a glimpse of the villain before the dramatic music returns as there's one final action packed montage showing more cars, gun shots, fire, explosions, romance, and bond. Right at the end the dramatic music falls before bond tune is heard to finish.
An establishing shot of a city, tied with the music, at the beginning of the trailer indicates to audiences that this will be an action film of some sort before a close up shot of some villains (antagonist's) reinforces this idea and the dramatic diegetic dialogue also adds to the idea of good vs bad - commonly seen in action films. The first shot of Bond is a low angle showing him to be powerful and in control before a birds eye view shot makes him seem fairly small, a shot of great contrast to the previous and could possibly suggest something could happen that means he is no longer so big and powerful.A medium shot gives us our first long look at Bond so we can see it is him, and if we didn't already know we could now presume it is a Bond film therefore drawing in the pre-established audience who are invested in the franchise. Another long shot this time of London showing a new location and signalling again this is a Bond film, as Bond is a British franchise with films often set in London. A medium shot establishes Bond with his car - something stereo-typically the male audience will love, several close ups of him in the car give the audience more of what they want to see.Yet another long shot in a new location show how much will be jam packed into this film with completely unique location already established in the trailer - this time snow. A high angle shot of Bond in this new location could symbolise how he's out of his depth and is weaker, this is contradicted by a following low angle shot which shows him towering over someone we can only assume is linked to the villain (antagonist) and shows him to be powerful again. Another long shot of a new location this time at night adds suspense as you wonder what's going to happen here, several low and high angle shots of Bond are inter-cut during the dramatic montage possibly to symbolise his rise and fall of power or show how throughout this film he will alternate from being in control to being in the villains mercy. Several close ups and medium shots are used to show the action, the plane crashes, the explosions and the characters facial expressions whilst several more long shots are used to show posh settings that conventionally accompany the antagonist and the wealth that can be associated with it. More medium shot are used in the final montage to show car chases, explosions, gun shots - all things that the audience look for in these sorts of films and conform to trailer conventions.A final high angle shot of Bond is shown as he faces the antagonist suggesting he will be beaten by this villain or will at least come close to losing everything.
The first location is shown and is inter-cut with scenes of Bond being told off to which he responds with humour - this is to set the scene for the whole trailer and whole film and shows the audience there's equal mix of emotion and storytelling as well as action and explosions with Bond present in all of it. As the audience now goes to London and we see Bond "just getting started", he gets his car, he's all set, London can be fairly boring though so to keep the momentum of the trailer up we switch to yet another location, and we are yet to see the villain though we do see several shots of the "bad guys" setting the scene for who Bond has to face. Some medium and close up shots of the female lead, possible love interest give the audiences more of what they want and conforms to action trailer conventions that along with explosions, planes and cars there has to be a woman. The first of two fast paced montage's is interrupted by a sequence of "serious parts", giving the film a plot and something to pay attention to alongside the explosions, cars, guns, girls etc. To add drama the trailer falls to silence with a single shot of Bond before a montage of slow paced editing adds more suspense. After we finally get a glimpse of the villain there's the second of the fast paced montage with a pause mid way through for dramatic effect where Bond delivers a witty line before the dramatic climax. Bond, as the protagonist and the one constant in all the franchise films, of course has prevalence.
The establishing shot has an orange glow of sunlight connoting new beginnings as well as warmth, it could suggest Bond will find a new warmth (love) in his life or simply be symbolising how this is another beginning of another Bond film in the long franchise. High key lighting can be seen which is conventional of action film trailers, in one of the first scene Bond sits whilst the man stands, towering above him suggesting Bond is in a weak place or simply that this man is senior to him. An explosion could symbolise how Bond's life is going to 'explode' as this new villain comes into his life - the film production titles are the shown giving audiences a clue, if they didn't already know, to what sort of film it's going to be, as they are a bit later in the trailer then other genres who sometimes have them right at the start this suggests that they're not as important in indicating the sort of film or for drawing in mass audiences as this is a franchise film so already has a pre-established audience. London looks very grey and bland suggesting as soon as Bond came home form his 'holiday' his life wasn't all that exciting and that London doesn't hold exciting times for him, he'll have to travel to find them. As always Bond is in a suit showing him to be very smart and high in power but it subverts from conventions as it's usually the villain in a fancy suit and the hero in more simple clothes usually because the villain is wealthy and so wears a suit to symbolise that but the hero is more ordinary and so his clothes reflect this. In a following shot, yet again Bond sits whilst a woman stands which subverts from conventions as usually it is the men who are powerful and the woman who are beneath them, it also reinforces the idea that Bond is not as powerful as he once used to be. The dialogue is key at this point as the woman who is stood says Bond is "just getting started" which causes a change in the trailer as Bond seems to regain his power and goes out to face evil once again - as he stands alongside the new car the audience know Bond is back. The white snow of the new location could suggest the innocence of the new woman that is accompanying Bond, a following scene of Bond show's him standing whilst a man (associated with the villain) sits - signifying that the tables have turned. Soft orange lighting present in scenes to do with the villain connote a soft, precious world that the 'bad guys' live in and how Bond is going to tear it apart. Later on in the trailer Bond is seen in black clothing which is much more conventional for the hero as it's not as fancy as the suit he usually wears, it could suggest his more sinister side as he may do something later on in the film that defines him, alternatively it could also be signifying the difference between the harsh white background he's in and him suggesting he sticks out and will be noticed and unable to keep his cover. It could also represent how he and the woman are similar to each other when put in this environment as they're both wearing black, even though they seem to be complete opposites, also could show how they end up being a team working together against evil. James Bond is written in red connoting danger and blood suggesting someone close to bond may die or his life may be destroyed so much that he feels like dying - the colour red is conventional in action trailers.. A shadow is cast over the villain's face meaning it's hidden which adds suspense and is conventional as the villain remains part of the mystery, alternatively it could suggest part of the villains 'team' are hidden and are not who you would expect them to be which could be a plot twist later on in the film. Bond switches back to a suit later on in the film but this time it's white and he is only seen wearing it when with her suggesting she brings out his better side, his innocence - in contrast to the dark black he was wearing earlier. She is also wearing a white dress so they are matching like earlier suggesting they both help each other become the 'better versions of themselves' and that they are still a team. The villain wears grey, not black like Bond did suggesting Bonds worst enemy is himself and this villain will only force him to become this worse version of himself. The bullet through the title at the end makes is visually exciting and something different - interestingly there were no reviews, no tag lines in any parts of this trailer suggesting they wanted to focus on the action above everything else and because this is part of a very long running franchise there's no need for reviews as people know it's going to be good.
The trailer starts with dark, mysterious non-diegetic music to match the scene on screen, its low pitched and suspenseful as the audience try to establish characters and the plot. An explosion and a single gun shot in a short fast paced montage as the music increases in tempo and suspense, give the audience a clue as to what to expect from this film and conforms to conventions. There's a short silence as the dialogue is signified to be the most important part with one of the main characters stating "you're not going to change anything around here sarge" which indicates both that the police have a strong involvement (sarge) and that this is going to be a typical good vs bad sort of film and identifies it's target audience within the first 30 seconds. The music changes to a guitar playing a much more eerie tune, drawing the audience in as more about the plot and the characters is revealed, diegetic sound of the flashes of camera connote that this man is famous and in turn powerful and conventionally has a gorgeous woman attached to his arm who inevitably one of the 'good guys' will end up getting involved with. Gun shots show how this will be a physical battle with guns, blood, death and violence rather than some of the more complex battles done with money or property or politics and entices audiences in as unlike these new sophisticated action films, like the setting this film is old fashioned and is your classic gang vs police, good vs bad film. The dialogue helps set the scene as one character states this is "a war against mickey cohen" (the bad guy) and confirms what the audience already thought. Dramatic pulses of music compliment the shots of the newly established 'gang' on screen before more gun shots can be heard giving the stereotypical audience more of what they want to see in an action film. More dramatic pulses lead into more upbeat music - as romance becomes prominent in the trailer conforming to conventions that there has to be a hot woman in the film to give the stereo typically male dominant audience what they're after. There are also some witty, not so serious lines throughout the trailer to lighten the mood slightly and show that this film isn't all doom and gloom (example 1: "you want to take me away from all of this and make an honest woman out of me? No mam i was just hoping to take you to bed"). Conforming to conventions there's is of course also the dramatic one liners which add drama and excitement to the whole trailer (example: "you can't shoot me you're a cop. Not anymore", "I have to finish this" and "I'm looking out for you"). This is complimented by more gun shots, more explosions, more violence and some 20's music which nicely matches the time zone the film is set in.
The establishing shot is dark and connotes mystery and something sinister which links in with the story about an 'eastern crook', there's a close up shot of Mickey (the villain) in very low key lighting showing his emotionless look on his face and shows him to be a nasty, rotten man who doesn't care about anyone but himself. A low angle shot of him with a gun reinforces the idea that he's very powerful and is almost untouchable, contradictory to that, a few shots later as he steps out of his car with the girl , a high angle shot is used suggesting the girl could be his downfall, his one weakness as convention suggests woman always seem to be mens' weak point, alternatively it could suggest the police will be successful in bringing him down as in the previous shot it showed the cops talking about waging a war on him - the shot could be foreshadowing him exiting a police car at the end of the film after he's been caught. A close up shot of the sarge followed by a medium shot of Mickey suggests we know more about the sarge than we do about Mickey even though at this point we know very little about the sarge it's because Mickey is hiding so much and has so many secrets, alternatively it could suggest we as the audience are closer to the sarge as we root for the good guys to win or because we know them better as we know their plan. Medium shot of the gang together mean there is very little empty space in the frame suggesting they are the only thing that is important and are central to the film narrative. Close up shot's of guns as the cops grab them shows the audience more of what they want and are a promise of more violence to come, alternatively they could also be emphasising how bad this villain must be as they've had to take such drastic actions to attempt to bring him down. A medium shot of the girl followed by a close up shot suggest he gets to know this woman very quickly, alternatively the medium shot could have been used to draw attention to the bright red dress she is wearing which connotes danger, blood and love suggesting she may die because she is involved with these gangs. The use of several two shots of the cop and the woman reinforce the idea that they get to know each other well quickly and in turn become a great team, one which means they both have something to lose - conventional in all action films. A low angle shot of the cop, matched with a high angle shot of the guy on floor shows how powerful he has become from being in this fake gang and possibly how power hungry he has become and also how ruthless he has become as he shoots the guy with as little emotion as the villain did right back at the start of the trailer. A medium shot is used to show an explosion go of behind them - giving the audience more of a glimpse of what they're expecting, with a long shot showing a car chase too. A low angle shot of Mickey as he's kicking someone to death show's him to be the powerful villain he was at the start but, just like earlier in the trailer, it is followed by a high angle shot of him when he's with the girl suggesting she will be his downfall, she causes him to be weak. There are close up shots of the characters after their actor names appear on screen to help emphaises to the audience some of the big names that feature in this film - drawing in more audiences, for example by having Ryan Gosling many woman will go see this film who wouldn't have done before.
The trailer begins with gangster Mickey and his victims pleading 'sorry' before a short fast paced montage shows just how ruthless he is as he murders them and also gives a hint towards the high levels of violence, blood and death in this film. The next shot is of two cops talking about how they want to change things - it establishes good vs bad in this film as you seen it will be the cops vs Mickey's gang. A short montage about the history of Mickey before the sarge states he's putting a squad together, they leave their badges at home and pick up guns instead signifying how this wont be your average political war between police and gangs, this will be fought on the streets with explosions, action and shoot outs - exactly what the audience want. Now that the background of the film has been set we as the audience can delve further into the characters lives and a future romance can be introduced to bring in a larger target audience - it's not cheesy enough to make men not want to watch the film but there's enough there so make the ladies want to see the film (mainly for Ryan Gosling). The trailer cuts back to the cop's, not dwelling too much on the romance part and shows how ruthless they have become, some explosions are out in to to add the action back and keep the momentum of the trailer up before some more of the plot is revealed as Mickey talks about families to bring the film some more heart, scenes of the new couple together as well as the sarge with his family are supposed to pull on the audiences heart strings and show it's not just a load of shoot outs - these are real people. After a few more gun shots and explosions you see more of the romance and the struggles in the relationships between the new couple and the sarge and his wife. For even more action there's a car chase, some more explosions inter-cut with more shots of the couples and more shots of Mickey and the violence that accompanies him before the main actors names appear on screen followed by individual shots of them to highlight all the talent in this film. To round of the trailer there is yet more action, more explosions, more gun shots with Mickey delivering the last line and firing the last bullet which could suggest he reins supreme at the end of it all or that he goes down fighting but it's only his legacy that survives.
The first shot is dark connoting mystery, low key lighting is used to show Mickey (the antagonist) and the violent scenes that follow as he murders them, the only light coming from an explosion. The flame lit rag on what can only be guessed is cans of fuel suggest something big is going to explode in his future - this could be the war against the cops. When he first see the cop he's wearing a dark red shirt connoting blood which suggests he may end up dead or he may wish he was dead after this is all over (linking to Mickey's final line he delivers in the trailer where he says "you're gonna be begging for a bullet before it's over"). Just like in the other action trailers the film production logos come a bit later in the trailer the they do in other genre's suggesting they're not as important for drawing in the right audiences or for selling the film to audiences. Subverting from conventions they are all wearing suits, both the good and the bad guys whereas conventionally only the bad guys wear suits but this is the 1920's so it simply reflects what people wore in those days. The white flower of the cops suit symbolises his innocence at the start of the film before all the killing happened as its pure and clean. This is the same for the 'gang' of police officers whilst they're training as they all have white shirt on suggesting their innocence going into all of this but they all have an item of black clothing somewhere on them too suggesting maybe none of them are really that innocent at all. The red dress the the girl wears when she first meets the cop connotes romance, unlike the cops shirt earlier on in the trailer that was a dark red like blood - this is a pure, lighter red and shows how she will be the love interest of both Mickey and the cop - which will inevitably cause more problems - and therefore the red could also symbolise the danger she brings with her for the cop. More fires and explosions bring colour to this otherwise plain, dark film and is another reason why the woman's' dress stood out so much as there is no real other colour in this film. The plain white shirt on the cop later on in the trailer when he talks to the woman suggests she is helping him keep his innocence as she questions whether what he's doing is right whereas he may be just seeing it as 'normal' now. The white shirt on Mickey suggests something different though - it could suggest how he is clean cut and knows what he's doing inside out and knows how not to get caught but when he was in a shot with the woman he's wearing a blue/green coloured shirt suggesting she makes him lose his concentration and supports the idea that she will be his downfall. There is only about 3 or 4 shots in the entire trailer with high key lighting showing how dark this film is as low key lighting is used almost entirely throughout. This subverts from convention as usually action films use a lot of high key lighting.
At the beginning of the trailer there is silence as the production titles come up on screen almost to get them out of the way now so they don't interfere with the rest of the trailer and make it lose momentum at any point. The first word is the diegetic dialogue of the daughter saying "dad" signalling this will be a family orientated action film, focused mainly on the relationship between the father and the daughter. Some spooky non-diegetic music starts, its slow and eerie and builds the tension as the backstory for the film is set before the action can begin - as the audience you wonder what is going to happen to this girl. A dramatic pulse changes the pace of the trailer, it's no longer happy and exciting, the audience can tell something bad is going to happen any second - the music turns far more dark and sinister as things start to go wrong, it builds slowly in tempo ending with her screaming (a conventional sound for horror or thriller films but not usually for action so subverts from action trailer conventions). Softer, sadder piano music then sets in, not to distract from the dramatic monologue given by the main character on screen - dramatic flashes, short very faced paced montage of clips appear on screen giving the audience incredibly short glimpses of what the film has to offer (violence, torture, guns etc). The music is highly suspenseful, pick up tempo as gets more dramatic, building to the climax where he delivers the famous lines - "I will find you and I will kill you" (the tag line on the film poster). This is also inter-cut with lots of other lines for dramatic effect like "where is she?!", in the montage there is also the sound of explosions, cut shots and glass breaking all conventional in action trailers. The dramatic pause comes right near end of the trailer after the montage rather than cutting in just before the end before the trailer reaches it's climax and supports the idea that, like with the film production titles, the film makers don't want anything to interfere and just want to show how action packed this film is. Heavy breathing and a heartbeat can be heard at the end of the trailer building suspense and although not conventional of action trailers, are conventional for thriller trailers which is this films other genre.
After the production titles the first shot is of the dad, rather than an establishing shot of the setting which is conventional for action trailers meaning this trailer subverts from conventions and signifies that this man is more important than any setting he could be in, alternatively because at this point in the trailer they haven't gone anywhere and are just at home there could be no need to establish where they are as it's no where important. Supporting this idea is a following long shot establishing the new setting - Paris, now that they're actually going somewhere interesting and to a place that is of importance to the plot it is shown in a long shot, also it's shown so the audience don't get lost and have a clear view of what's going on. A close up shot of the phone suggests that it's very important, maybe because it becomes helpful in finding her later on or maybe because of the conversation she has as she is able to let her father know that she is likely to be kidnapped. A low angle shot of the 'bad guys' as they enter the house shows them to be high in power and ruthless as they look down upon others, also as it's a close up shot you can only see the black of their shoes and trousers which is mysterious as it hides lot about them. The shots of the girl are always close up shots to emphasise her emotions and the fear in her eyes, whereas the shots of the dad are only medium shots suggesting he's not as scared and his facial expressions aren't as important as he's not the one about to be kidnapped. After the girl has been taken there's another close up shot of one of the 'bad guy's' yet this time it's of part of his face - possibly to show he is human so may have compassion for the man who begs for his daughter to be freed but as it's a close up it suggests there's a lot we still don't know about him and there's a lot he's hiding. There are also several close up shots of dramatic things like guns, hands tied to a chair, violent beatings, car chases, knives, blood, tears - giving the audiences glimpses of what they look for in an action film and conforming to conventions.. A low angle shot of the dad as he beats someone in a car whilst yelling "where is she" suggests he has all the power and the skills but maybe be unable to find his daughter as these people are too good for him to take down. There is a low angle shot of him as he delivers his dramatic monologue suggesting he thinks he has the power and is in control of the situation and could also be foreshadowing that although it may seem like he has power throughout the movie (as it seems he does in the trailer as his monologue is shot from a low angle) he will be unsuccessful in getting his daughter back, just the same as he is unsuccessful in talking the antagonist round to setting his daughter free in the trailer. The shot starts as a medium shot but zooms in throughout the trailer until it's a close up shot - this could suggest he is the most important thing now so we only need to see him, it could also be trying to emphasise the importance of the phone he has in his hand and the phone call he's making, it could also be to show his facial expressions and emotions how his daughter has been taken. Alternatively it could be showing how the audience have grown closer to him as they start to wonder what they would do in a situation like this and are excited to see if he manages to save her.
The opening trailer shows this to be a family centered affair and the audience could be mistaken for thinking this was going to be a drama film but even though the following scenes at the airport etc are all happy the music is a clear indicator that there's something not right here and something bad is going to happen. A dramatic flash before shots of him and her on the phone are shown but they are placed side by side rather than cut in sequence one after another showing how they're a team, just like they were at the start of the trailer, even though they are all these miles apart. A three shot of him, her and the 'bad guy' appears on screen before she is dragged away suggesting the 'bad guy' tears them apart. There is one continuous long fast paced montage of shots of the dad's dramatic monologue inter-cut with action, torture, violence, beatings as well as some of the dramatic parts of the story told - for instance the fact they have 96 hours to get her back before she will probably be dead. The action and suspense increase as the trailer goes on with more dramatic lines being delivered and more explosions, blood, glass shattering, violent shots shown as the trailer reaches it's climax. The names are shown at the end after all the action in the montage rather than inter-cut with the action as seen in other trailers reinforcing the idea again that the film makers want nothing to interfere with the action and cause the trailer to lose any momentum.
The films production titles are shown in silence at the beginning which is different to other trailers, possibly subverting from conventions, the bright colours and high key lighting as the family meet connote that their lives are happy, the daughters colourful clothing implies she is pure and innocent. The white house the daughter and her friend stay in symbolises their innocence and the fact they haven't done anything wrong, it is also a great contrast to the black clothing the 'bad guys' wear and shows the two extremes of good and bad as these poor girls are targeted. The dad also wears a black jumper suggesting he may have a dark past and be the reason why his daughter and friend are being targeted, alternatively it could be showing how he will have to become as dark and merciless as the 'bad guys' if he wants to stand any chance of finding his daughter again. The colourful sparkles on the daughter's jacket reinforces the idea of her innocence and youth and causes the audience to empathise with her. The beard on the 'bad guy' suggests he isn't clean cut and could suggest he may make mistakes, it also connotes there's something sinister about him and conforms to conventions as many old fashioned villains had facial hair. Later in the trailer the dad is still wearing black supporting the idea he has to become as violent and ruthless as the 'bad guys' to win his daughter back - it's a contrast to what he wore at the beginning of the trailer which was far lighter in colour and showed he was a good man who was family loving and had put his violent past behind him. The mum's white dressing gown symbolises her innocence in all this as it's likely the daughter was taken because of something the dad did and the mother has done nothing and may end up losing her daughter forever - this causes the audience to empathise with her. The film titles are in white on a black background, just like the house was white and the 'bad guys' where dressed in black and could be symbolising the conventional good vs bad that appears in all action films.
High production values including CGI FX. Fast paced editing
Classic Hollywood 3 act narrative structure
Predictable chain of events – cause and effect
Single stranded, linear, closed narrative
Dramatic non-diegetic sound
More narrative action codes than enigma codes
Star Marketing: Audience identification/expectations (Cruise/Pitt/Willis/Thurman/Jolie/Stallone/Craig/Schwarzenegge/Di Caprio)
Romantic sub-plot, Humorous dialogue
Relationships with new technology (youth audiences)
Use of close up/Insert shots/High Key Lighting
Dominant representation of gender: male/female action hero. Mulvey’s male gaze and contemporary female gaze can apply
Russian theorist, Tzvetan Todorov, suggests that all narratives follow a three part structure. They begin with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when equilibrium is restored.
Offer only brief glimpses of the most impressive CGI set pieces, accompanied by a quick fade-out
Single words written massively across the screen are more impactful than whole sentences, so tagline is broken up into its component parts and sprinkled throughout the trailer
A brief pause for thought just before the climax and often one of the characters say something witty
Assembling fake news footage into a glitchy, distorted montage, and sure to include words like "epidemic", "catastrophic" and "unexplained"
The trailer is eye catching due to the bright orange glow from the right hand side of the poster, it contrasts the cold, dark remainder of the poster. The characters in the foreground also draw the audiences attention in and are the focal image for audiences to focus on - the masks are conventional for the genre and hide the characters identity.
